Writing a blog post may be challenging for a beginner in blogging life. Even for a blogger with some experience, it is helpful to check with peers what is the best for attaining your goals. If you are wondering what you should consider or know before you write blog posts, you have come to the right place.
- How to write a blog post: simple steps
- How to Choose a Topic for Your Blog Post:
- How to Write an Engaging Blog Post:
- Tips on promoting a blog post:
- How to measure the performance of a blog post
- How to structure a blog post
- Title
- Outline
- Introduction
- Body
- Conclusion
- How to create feature images, internal links, and affiliate links
- How to create affiliate links,
- Two examples of blog structures from seasoned bloggers
First, let’s talk about what a blog post is. A blog post is simply an article that you write and publish on your blog. It can be about anything you want! And once you write and publish your blog post, anyone in the world can read it.
How to write a blog post: simple steps
Now that we’ve got that out of the way, let’s talk about how to write a blog post. The process is actually pretty simple:
1. Choose a topic.
2. Do some research.
3. Write your post.
4. Edit your post.
5. Choose a headline.
6. Choose a featured image.
7. Publish your post.
Let’s go into a little more detail about each of these steps:
1. Choose a topic.
The first step to writing a blog post is to choose a topic. Your topic can be anything you want, but it should be something that you’re interested in and that you know at least a little bit about.
If you’re having trouble coming up with a topic, try brainstorming a list of potential topics. Once you have a list, choose the one that you’re most interested in. Choosing your topic using keyword research will help you get traffic organically. So if you want to rank in Google searches, you must do keyword research. You can also use AI tools such as ChatGPT to brainstorm ideas.
2. Do some research.
Once you’ve chosen a topic, it’s time to do some research. This step is important because you want to make sure you have a solid understanding of the topic before you start writing.
To do your research, you can use Google, read articles, watch videos, or talk to experts. Whatever method you choose, make sure you take the time”
“Assuming you want a blog post about the benefits of writing a blog post:
3. Writing your post:
When it comes to writing a blog post, it’s important to have a clear structure and flow. Start by brainstorming your ideas and organizing them into a rough outline. Next, flesh out your ideas into full sentences and paragraphs, being sure to include subheadings and bullet points for clarity. Use language that is easy to understand and avoid jargon whenever possible. Finally, proofread and edit your post for clarity, coherence, and correctness.
4. Editing your post:
Editing is a crucial part of the writing process that ensures your content is polished, professional, and error-free. Start by reading through your post and identifying any grammatical errors, spelling mistakes, or typos. Next, focus on sentence structure, paragraph transitions, and overall coherence. Make sure your writing is clear and concise, and that your ideas flow logically from one to the next. Finally, check your formatting, including headings, subheadings, and bullet points, to ensure everything is easy to read and well-organized.
5. Choosing a headline or title:
A good headline or title is essential for attracting readers to your blog post. It should be catchy, informative, and accurately reflect the content of your post. Start by brainstorming several options and testing them out with friends or colleagues to get feedback. Consider using numbers, questions, or provocative statements to capture readers’ attention. Make sure your headline or title is brief and to the point, and avoid using overly complicated language.
6. Choosing a featured image:
A featured image is an important visual element that can make your blog post more appealing and engaging. It should be relevant to the content of your post and visually appealing, while also being high-quality and professional-looking. Consider using stock photos, graphics, or custom illustrations to create a unique and eye-catching featured image. Make sure your featured image is properly sized and optimized for web use, and don’t forget to add alt text to help with SEO.
7. Publishing your post:
Once you have written, edited, and formatted your blog post, it’s time to hit the publish button. Before doing so, make sure you have proofread your post one last time, and that all your formatting, images, and links are working correctly. Consider scheduling your post to be published at a specific date and time to maximize its reach and engagement. Finally, promote your post on social media, through email newsletters, or by reaching out to other bloggers or websites for backlinks.
How to Choose a Topic for Your Blog Post:
When it comes to writing a blog post, one of the most important things to consider is the topic. After all, the topic is what will determine the content of your post and, ultimately, its success.
There are a few things to keep in mind when choosing a topic for your blog post. First, consider your audience. Who are you writing for? What are their interests? What are their needs? Answering these questions will help you to choose a topic that is both relevant and engaging for your readers.
Next, consider your goals. What do you hope to achieve with your blog post? Are you looking to drive traffic to your website? To build your brand? To generate leads? Once you know your goals, you can choose a topic that will help you to achieve them.
Finally, consider your own interests. What do you enjoy writing about? What are you passionate about? Choosing a topic that you’re interested in will make the writing process more enjoyable and will ensure that your blog post is of the highest quality.
With these things in mind, let’s take a look at a few tips for choosing the perfect topic for your blog post.
1. Keep it relevant.
As we mentioned before, it’s important to choose a topic that is relevant to your audience. This means writing about something that they will find interesting and useful. To determine what is relevant to your audience, take a look at your website analytics. What are people searching for? What are they clicking on? This will give you a good idea of the topics that are of interest to your readers.To find the right title, use what Google auto-suggests, what comes up in the Related Searches or People Also Ask section.
2. Make it specific.
Once you’ve chosen a relevant topic, it’s important to make it specific. That is, don’t try to cover too much ground in one blog post. Instead, focus on one specific aspect of the niche you want to write about.
3. choose a topic that you are passionate about and knowledgeable in. This will make the writing process much easier and will also help ensure that your post is well-researched and informative.
How to Write an Engaging Blog Post:
Whether you’re a seasoned blogger or just getting started, there’s always room to improve when it comes to writing engaging blog posts. After all, an engaging blog post is key to keeping your readers coming back for more. So how do you write a truly engaging blog post?
1. Write with a human voice.
When you’re writing a blog post, it’s important to sound like a real person. Write in a way that is natural and conversational, as if you’re talking to a friend. Avoid using jargon or technical terms that your readers might not understand.
2. Keep your readers in mind.
Before you start writing, think about who your target audience is. What are they interested in? What would they like to learn from your post? Write with your readers in mind, and you’ll be sure to keep them engaged.
3. Make it visual.
People are visual creatures, so make sure your blog post is easy on the eyes. Use plenty of whitespace, subheadings, and images to break up the text and make it easy to scan.
4. Tell a story.
Stories are engaging, so try to incorporate one into your blog post. Whether it’s a personal anecdote or a case study, a story will help to make your post more engaging.
5. Ask questions.
Asking questions is a great way to get your readers engaged. Pose a question at the beginning of your post and then answer it throughout the course of the article. You can also encourage readers to leave their own answers in the comments.
6. Use strong headlines.
Your headline is the first thing readers will see, so make sure it’s attention-grabbing and relevant to the rest of”
Tips on promoting a blog post:
1. Make sure your blog post is well-written and engaging. If it’s not, no amount of promotion will make it successful.
2. Share your blog post on social media, using a catchy headline and an engaging image.
3. Reach out to influencers in your industry and see if they’re willing to share your blog post with their audience.
4. Submit your blog post to relevant online directories and forums.
5. Create a video or podcast version of your blog post and share it on popular video and audio hosting platforms.
6. Run a paid ads campaign for your blog post on social media or Google AdWords.
7. Make sure your blog post is SEO-optimized, so it has a better chance of ranking high in search engine results pages.”
How to measure the performance of a blog post
You’ve written a blog post and hit publish. But how do you know if your post was successful? How can you measure the success of your blog post?
There are a few different ways to measure the success of your blog post. One way is to look at the number of page views. This will give you an idea of how many people have read your post.
Another way to measure the success of your blog post is to look at the number of comments. This will give you an idea of how engaged your readers are with your post.
You can also measure the success of your blog post by looking at the number of social shares. This will give you an idea of how viral your post is.
Finally, you can measure the success of your blog post by looking at the number of backlinks. This will give you an idea of how popular your post is with other bloggers.
How to structure a blog post
Blog posts can have structures that vary and can be made as to the writer’s need or choice. However, there is a general structure as mentioned below.
The structure of blog posts generally consists of a title, outline, introduction, body, and conclusion.
Title
When it comes to creating blog content, crafting a compelling H1 heading(Title) is crucial for both search engine optimization and click-through rates. Keeping the H1 heading under 65 characters and targeting the main keyword is an effective strategy to improve a post’s visibility in search engine results pages (SERPs).
However, a catchy title that entices the reader is equally important for attracting clicks and engagement. One strategy to create a catchy title is to structure it with the first half targeting the main keyword and the second half enticing the reader. For instance, “Are Doves Good to have as a pet? 13 Reasons Why You Should Own One” is a great example of a title that achieves both goals.
It is also important to consider what people search for on Google by using auto-suggest, related searches, or the People Also Ask section. By implementing these strategies, bloggers can create post titles that stand out in SERPs and entice readers to click and engage with their content.
Outline
Bloggers and content creators know that having relevant subheadings can make or break the success of a post. Search engines like Google use subheadings to understand the structure and hierarchy of a page and determine its relevance to a search query.
The main keyword should be included in the title as an H1 heading. For effective SEO optimization, it’s crucial to ensure that subheadings align with the title and that they include variations of the main keyword.
The variations of the keyword are included as subheadings or H2 headings. The main keyword tells the reader about what the blog is about. The H2 headings can expand on the main keyword, put forward arguments or provide solutions.
The subheadings can also be divided into H3 headings that further provide more detailed information.
Introduction
Nichegrades, a successful blogger suggests a strategy to captivate readers with engaging blog introductions. According to the author, the perfect blog post should answer the search query in the first four paragraphs, making it easy for readers to find what they are looking for.
To achieve this, the author uses a classic journalistic technique called “The Inverted Pyramid” but adds a twist to the structure. The most important line, or the hook, is placed at the top of the pyramid in blogging, while in journalism, it features the five W’s: Who, What, Where, When, and Why. The structure of the blog post, starting from the base of the inverted pyramid progresses downward by presenting the Hook, pain points, Answer to the Target keyword, and Article Summary. This method has been successful in the author’s 250+ articles and can help writers craft compelling and informative blog posts.
Moreover, the seasoned blogger Dozie(income twins) states that it is helpful to provide the exact answer to the problem in short paragraphs between the title and first subheading, Accordingly, he reasons that the reader will have no reason to bounce to another site.
The key to engaging readers and keeping them on your website is to provide them with valuable information that directly addresses their needs. That’s why experienced bloggers like Dozie from Income Twins, who is able to create a blog that has 200000 PV/month within less than a year, recommend starting with a compelling headline that accurately reflects the content of the article. In addition, he uses an exact match keyword in both the introduction and the first subheading.
Dozie advises making the introduction brief, no more than 100 words, and providing context for the reader to immediately resonate with the article. By letting them know that you have solutions to their problem, you can create a sense of anticipation and engagement that will keep them reading on. For example, if you’re writing an article on Iphone 11 not working, you could start by saying, “If your Iphone 11 is not working, don’t panic! In this article, we’ll explore the top 5 reasons why this might be happening, and provide you with easy fixes to get your fryer back up and running in no time.”
Body
When it comes to creating content, it’s important to always strive for excellence and provide value to the reader so that they don’t have to go to another site. This is not only a good ranking signal, but it also sets you apart from other sites. One way to ensure high-quality content is to conduct thorough research.
According to Mike who has created a 7 figure blog that he sold finally, from Niche dawn, the first part of the main body could be for example started by an H2 that either starts with “Why” to provide reasons or “How” to teach readers how to do something. For example, an H2 could be “Why Your iPhone 11 is not working (6 Reasons)” followed by an H3s that provides the specific reasons.
Additionally, after Google’s helpful content update, Mike from Niche Down suggests keeping information articles concise and to the point. For instance, instead of going into the nitty-gritty details for each reason, a bullet list could be used to provide the reasons in a clear and concise manner.
Dozie from Income Twins emphasizes the importance of going above and beyond in creating content for your readers. By providing thorough research and comprehensive information, you can establish yourself as a trustworthy source and keep your readers engaged. Mike, a successful 7-figure blogger, recommends structuring the main body of your article with a relevant and attention-grabbing H2, followed by informative H3s that provide the reasons or steps related to the topic. However, it’s important to keep the content concise and to the point and it is recommended to use bullet points to summarize information rather than delving into unnecessary details. By following these tips and focusing on providing high-quality content, you can improve your chances of ranking well in search engines and keeping your readers engaged.
Conclusion
Mike from Niche Down emphasizes the importance of including a strong conclusion in your blog posts. Not only should it wrap up the main points of the article, but it should also include a call-to-action (CTA) for the reader.
A well-crafted conclusion should fully summarize the post and be able to stand alone, with bullet points being an effective way to convey the main solutions or takeaways. Google often uses the conclusion section for the featured snippet, so it’s crucial not to finish up lazily.
Mike provides an example conclusion section with a list of solutions, reminding readers of the frustrating problem and offering concrete solutions. In essence, a compelling conclusion is a final opportunity to leave a lasting impression on the reader and motivate them to take action.
How to create feature images, internal links, and affiliate links
Featured Images
In a June 2022 tweet, Mike from Niche Twins shared the importance of creating custom featured images for his blog posts. He ensures that his featured images provide context to the article and capture the attention of his audience.
Mike typically finds an image that depicts the problem for example a product that is not functioning, then adds text and graphics using Canva. The user is most probably will click on the photo if it depicts their problem.
Mike notes that featured images are often picked up in the SERPs and can significantly impact click-through rates. By providing a clear depiction of the problem or topic covered in the post, a well-crafted featured image can entice readers to click and engage with the content. Additionally, Mike mentions that adding the exact keyword as the alt text for the featured image may be helpful.
How to make Internal links
Mike, the successful 7-figure blogger behind the Niche dawn website, has a straightforward approach when it comes to internal and external linking in his blog posts. Rather than forcing links, he only links to articles that are relevant to the topic at hand.
He also utilizes the Link Whisper plugin to suggest additional links that might be relevant. As for external links, he makes sure to use credible and relevant sources and always has them open on a new page to prevent readers from leaving his site.
This simple yet effective approach to linking has been working wonders for Mike, and he acknowledges that there are many other ways to structure your content. By focusing on relevancy and credibility, Mike is creating a better user experience for his readers, which can ultimately lead to increased engagement and success in the blogging world.
How to create affiliate links,
In the world of online product reviews, it’s essential to consider the user’s experience and potential issues they might encounter with the product. In this context, Mike, also known as Niche Down, has a unique approach of adding affiliate links.
He links to a reputable product in case users never get their product functioning although the post is only informative. This approach showcases his dedication to providing a comprehensive solution that goes beyond simply promoting a product.
By acknowledging the potential issues and offering a solution, Mike is building trust with his audience, which can lead to more sales and better engagement. In today’s market, providing value and offering solutions to potential problems can make all the difference, and Mike’s approach is a testament to that.
Two examples of blog structures from seasoned bloggers
Grades intro structure type
Mike structure type
In addition, having at least one image per page with main keywords in Alt text, a Table of Contents, and an FAQ Schema section can greatly improve a post’s search engine visibility. To further improve click-through rates, bloggers can follow the 5 essential components of a great blog post, including a captivating introduction, a clear hierarchy of headings, content that solves a specific problem, and personal experiences. Finally, mastering on-page SEO can facilitate ranking and the necessary efforts are required for conducting on-page SEO practices such as optimizing the title tag, H1, URL, and paragraph with target keywords and keyword variations and others.
In conclusion, It is crucial to write SEO-friendly blog posts for ranking in Google’s search. I have outlined the steps involved in creating a post, including choosing a topic, doing research, writing and editing the content, and choosing a headline and featured image. It is worth mentioning the importance of considering the target audience, goals, and personal interests when selecting a topic for the post.
There is no strict rule as to how the structure of blog posts is created. The general structure of a blog post includes the title, outline, introduction, body, and conclusion. Successful blogs should have a compelling title that targets the main keyword, use subheadings to structure the content and provide variations of the keyword as H2 headings, and craft an engaging introduction that answers the search query in the first four paragraphs. It is very necessary to conduct thorough research and provide comprehensive information in the body of the post and create a strong conclusion that summarizes the key points. The inclusion of a call to action at the end of the post also is necessary to boost audience engagement and build a following.
